Along the upper Esplanade

The upper reaches of The Esplanade are starting to look — how should I put it? — less ugly. New projects are transforming this stretch of Chico’s major north-south thoroughfare from a semi-rural hodge-podge of architectural styles and land uses into a street that looks like it belongs in a city. By upper reaches, I mean anything north of Lassen Avenue.
The Garden Villa complex on Cohasset Road is the platinum standard for well-designed new buildings. But several new projects in Chico have attained the gold, silver or bronze standard. I’ve written extensively about the glories of old buildings, but I want to give credit to recent efforts to give Chico a decent-looking inventory of late 20th and early 21st century buildings.
Philadelphia Square, on the southeast corner of Eaton Road and The Esplanade, started the hopeful trend along the upper Esplanade several years ago.
Evergreen Plaza, on the northwest corner of The Esplanade and Aspen Glen Drive, illustrates this blog entry. It is my favorite new project on this stretch. I like its rustic, informal look. It’s not trying to mimic a historical style. Its spirit is more attuned to the early 20th century arts and crafts movement, which was a reaction against the ostentatiousness of Victorian architecture.
Other new projects on the upper Esplanade I like are the R Mc (Ray Morgan Co.) Business Plaza, on the northwest corner of Greenfield and The Esplanade and Shasta Plaza, on the southwest corner of Shasta Avenue and The Esplanade. I also like the landscaped entrance to the Aspen Glen subdivision.
More changes are inevitable. Vacant lots will be filled in and most of the houses along the stretch will be torn down and replaced with businesses. Current businesses that belong in a more rural location will move away.
The Rice Bowl, which has stood for decades at the northeast corner of Lassen and The Esplanade, is in a class ny itself. Its longevity and its whimsically exotic architectural style give it an iconic status. For slightly different reasons, Al’s Drive-in, on the southeast corner of The Esplanade and Ninth Avenue, has the same quality. Al’s is the quintessential mid-20th century casual eating establishment.
Both Big Al’s and The Rice Bowl are the kinds of places that would trigger a huge outcry if anyone suggested tearing them down. Despite the fact that they aren’t architectural masterpieces, we would assert that their loss would destroy part of Chico’s character.











