A good block for buildings

The last block I wrote about has one good building on it — the 99-year Park Silberstein.
The block directly to the north has three.
Start this walk around the block on the northwest corner of Broadway and Fourth Street in front of the Morehead building, named after a longtime farming family. It has been around since 1901, but has been remodeled twice. In the 1940s, the original facade, which had windows and a cupola, was modernized. In the 1990s, when modern was no longer the preferred look for old buildings, the effect was softened.
Wayne Cook, who owns the building, told me a couple of years ago that he plans to restore it to its original look.

Head west on Fourth. The next building on your right is the Hotel Diamond, which Wayne Cook also owns and has already restored. It has a hotel and restaurant.
It dates from about 1904. For years it was knwon as Traveler's Hotel, In the early 1960s, it was a Chico State University women’s residence, called Morehead Hall. Delancy Restaurant, which closed in 1983, was the last tenant until Cook began his work. The building stood empty for more than 20 years and became one of downtown’s eyesores. Today it is a showplace.
Turn right on Diamond Alley. As you head north, admire the bay windows on Hotel Diamond and imagine how they looked (and may again look) on the Morehead building.
When you reach Third Street, you will be at the northwest corner of what is now known as the Phoenix Building. Built by Jerry Noonan in 1889, it was gutted by a fire in 1975, a fate that has befallen so many downtown Chico buildings. At that time it was called Toad Hall. The latest name alludes to its resurrection after the fire.

When it was rebuilt, it was turned into a mini-mall. Most of the original brick walls remain. The building is owned by the Morehead family.
The Phoenix building has been one of Chico’s principal downtown commercial buildings for almost 120 years.


