Greater Downtown - Traffic Tranquilizers

Any discussion of pedestrianizing the downtown must consider traffic calming tactics, and implement best practices in this area. The process is incremental, and not without some controversy, inasmuch as its explicit purpose is to reduce traffic velocity and volume. Motorists, understandably but mistakenly, want to cover ground with dispatch, what with time being money and all.
It's sort of puzzling to me, because we aren't born in automobiles. Every car ride begins and ends with a walk. So the reflexive hostility that motorists and pedestrians routinely exhibit for each other is strange. When driving into downtown, the driver sees each pedestrian crossing the street as an obstacle, but as soon as he's out of his car and crossing the street, he sees other motorists as the enemy, and purposely slows his gait to further inconvenience the oncoming soccer mom in the Escalade bearing down on him.
No wonder people go to the mall. Once safely inside the climate-controlled uberstore, the gravest hazard they face is indigestion from the food court.
Traffic calming is not a new subject in Chico. In the recent redesign of East Eighth street, for example, three roundabouts were planned, specifically to calm traffic while facilitating smoother traffic flow. Were the residents along the corridor happy about this? No. Instead, they mau-maued the designers, insisting, essentially, that they don't like their traffic calm and smooth, they like it frenetic and rough. Go figure.
But other neighborhoods around Chico, confronted with thoughtless drivers speeding along residential streets, have petitioned the city for increased traffic calming measures, and where they've been implemented, they've been effective.
Usually, this means "speed bumps" (or, as they're called in Europe, "sleeping policemen"). But this is only one of many weapons in the traffic calmiing toolkit.
The Project for Public Spaces has a comprehensive catalog of traffic calming measures, summarized on the next page.
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