Greater Downtown - Props
A story in this morning's ER reports that Chico's downtown was recognized by the California Planning and Development Report as California's third best mid-sized city's downtown. Even with all the qualifications (California, mid-sized, etc.), third best is a pretty good ranking out of 94 communities that qualified by virtue of populations between 75,000 and 250,000.
Still, I'm not about to go running out in the streets, waving a giant, foam-rubber Boy Scout's salute shouting "We're number three! We're number three!"
Ahead of us in the poll were Pasadena and Santa Barbara, while Berkeley and Santa Rosa trailed. Pretty estimable company, certainly, and perhaps there's something we can learn from our companions on the medals stand.
It is probably worthwhile to briefly explain that the CP&DR describes itself as "the authoritative periodical on planning and development issues - required reading for planners, land-use lawyers, developers, environmentalists, citizen activists, and others interested and involved in the process of planning and development in California." I've never heard of it, which doesn't really mean anything, but apparently they think very highly of themselves. Which may well betray a highly perceptive acumen, inasmuch as they also think very highly of us.
This Sacramento Valley city may be California’s ultimate college town, and that is reflected in the downtown, which lies just across Second Street from the third-oldest campus in the CSU system. Like any good college town, Chico is replete with nightclubs, sports bars, coffee houses, eateries, bookstores and even shops that sell vinyl records. The place literally pulses with energy well into the night. But you’ll also find stores and services that clearly appeal to the college kids’ parents, upper-floor professional offices, artist studios and civic institutions. A carefully revamped downtown plaza is only going to get better as it matures, and new housing is on the way. The edge of Bidwell Park — a 4,000-acre jewel that extends for miles from the valley floor into the foothills — is only a couple blocks away.
Some of this praise, however, is superficially informed. For example, the "upper floor professional offices" are, in large part, vacant. And a great many of the "professionals" in the downtown core are personal injury and DUI attorneys. Not a lot of corporate and family law practices, accounting firms, executive recruiters, or other critical components of an entrepreneurial economy.
And while there remain some artist studios in the city center, a great many of them have vanished in recent years, as rents have increased. It's probably a positive transformation in the sense that value is increasing, but their departure contributes to the vacancy rate, and diminishes the cultural dimension of the district.
But overall, these compliments paid to Chico's downtown are valid, and we should take a moment to appreciate that we really do have a great city center with a strong sense of place, plenty of commercial, cultural, and civic benefits, and a community that values it enough to support it.
It is worth taking a moment, while we do so, to examine the advantages of the other leading downtowns, and see if there isn't something we can learn from them. Old Pasadena, for example, which the CP&DR authors call the "gold standard", began their revitalization process with "strategically located parking garages", which evolved, ironically, into "a transit-oriented housing strategy". As I observed in an earlier entry, Pasadena also utilizes performance-based pricing for on-street parking to manage demand dynamics, something the city of Chico is now considering.
Santa Barbara's downtown is a pedestrian paradise, due to "grand civic structures, lush gardens and the well-maintained Alameda and Chase Palm parks". Chico is struggling with plans to enhance and maintain Children's Playground. As I've pointed out elsewhere, we have a lot of private asphalt that could be converted to pedestrian space. I hope the Santa Barbara example can demonstrate why we should invest in those improvements. Still, we do have the new city plaza, the rose garden at Ringel Park, and an urban forester who has greatly improved the health and vitality of our downtown street trees. As we wrestle with spending priorities, I hope we will continue to see the long-range return on aesthetic investments.
The CP&DR also point out the disadvantages of the bottom five in their survey, including our neighbor to the north, Redding. They say smart people learn from their mistakes, but wise people learn from others' mistakes. Here's hoping our community leaders pay attention to both ends of the spectrum.




Despite the cost and concrete, the new city plaza seems to be a big hit with more than the usual coterie of the residentially challenged that inhabited the previous plaza. People predicted that the lack of shade, the thousands of yards of cement, and the "big city" design would discourage folks from visiting, but they were clearly mistaken. On any given weekday, you'll find working folks, families, seniors, and lots of kids hanging out, having lunch, frolicking in the fountain, admiring the mural, or just lounging on the raised lawns. Hell, I've even seen people playing chess.
Not all of the sidewalks are dirty, of course. At right is an example of a well-kept sidewalk, in front of a popular fine dining establishment that understands that you don't get a second chance to make a first impression.
Unfortunately not every business owner or property manager shares this sense of public duty. Maybe they can't see it. Maybe they don't care. But this mess at left is not an isolated example. A brief stroll around the businest streets in downtown reveals numerous locations that have spilled food, dog crap, cigarette butts, litter, dead leaves, and a thick, sticky layer of just plain old garden variety crud. On weekend mornings, especially, there is a variety of food and beverage products abandoned on the sidewalk, sometimes partially digested, sometimes fully, sometimes not.
Maintaining an attractive appearance is not simply a matter of hosing down the walk, either. Blight comes in many forms. Things get boisterous in downtown, and sometimes windows get broken. While it may take a couple days to get it repaired, leaving it unattended for weeks at a time is simply unacceptable. It makes the entire streetscape look seedy and run down. The photo at right is but one example of deferred maintenance blighting what by rights should be a showcase. Certainly the efforts of the aforementioned Mr. Mayo and the guys who built that fine-looking facade for the Banshee deserve better.
Similarly, the photo at left is in front of the old Oser's building. The windows are filled with For Rent signs, but the walk out front practically screams "Do Not Enter". You'd think that someone eager to sign new tenants would do more to make it look inviting. A garden hose, and fifteen minutes, would make all the difference in the world.




A few years ago I turned 50, right about the time I got fed up with my local MD. I went back to my old Bay Area doctor, 

If you listen to "America The Beautiful" while traveling around the region, it's hard not to think you're soaking in it. In the center of all this splendor is Chico. And in the center of Chico, downtown.