Un-bee-lievable
Jane Doe takes very seriously her role in informing you, the above-average citizen, of important issues that needing your attention. (How do I know you are an above-average citizen? Well, you’re reading my blog, aren’t you?)
We’ve discussed being prepared for storms.
We’ve discussed making choices in life, and not being fooled by outer glamor and overlooking inner quality.
We’ve discussed the difficulty and the commitment needed to make change in our lives.
But this next issue is miles above those in importance. You may need to sit down in order to handle this information.
Ready? Okay (deep breath) here we go. I hate to be the one to tell you, but….
Our ice cream supply is in jeopardy.
I know, I feel a bit woozy myself just typing that phrase, but it’s true.
It’s all because of the bees. I’m sure you’ve read articles about the difficulties these fuzzy insects are facing – varroa mites, vectors, colony collapse disorder. The number of bees (and therefore their pollinating ability) is dropping drastically.
It’s pretty serious.
When it was only affecting our cotton, almonds, fruits and vegetables, well, you know, we could adjust. But now… read for yourself.
NEW YORK (CNNMoney.com) -- Haagen-Dazs is warning that a creature as small as a honeybee could become a big problem for the premium ice cream maker's business.
At issue is the disappearing bee colonies in the United States, a situation that continue to mystify scientists and frighten foodmakers.
That's because, according to Haagen-Dazs, one-third of the U.S. food supply - including a variety of fruits, vegetables and even nuts - depends on pollination from bees.
Haagen-Dazs, which is owned by Nestle, said bees are actually responsible for 40% of its 60 flavors - such as strawberry, toasted pecan and banana split.
"These are among consumers' favorite flavors," said Katty Pien, brand director with Haagen-Dazs.
"We use 100% all natural ingredients like strawberries, raspberries and almonds which we get from California. The bee problem could badly hurt supply from the Pacific Northwest," Pien said
Pien said Haagen-Dazs is hoping scientists get a breakthrough in this mystery soon. Otherwise, she said, the company may have to "re-examine the flavors that we currently offers our customers."
"We have to ensure that we have enough supply to maintain our variety," she said.
Additionally, a supply shortage of key ingredients could push up retail prices for its products, she said.
Pien said the company is donating $250,000 to both Pennsylvania State University and the University of California, Davis to fund research into the bee colony collapse disorder (CCD).
She said Haagen-Dazs is also rushing to raise consumer awareness about the problem by launching a new flavor this spring called Vanilla Honey Bee.
"We'll use part of the sales from this flavor help the honeybees," she said.
"This is the first time that Haagen-Dazs has adopted a cause like this," said Pien. "We are taking this very, very seriously because it impacts not just our brand but the entire food industry."
Jane Doe Thanks
Dr. Bill Hoover for sending this article to me. Dr. Hoover is definitely an above-average citizen, highly educated, well-read and traveled, quite informed, nationally aware, a great teacher; also affable, a talented craftsman, always willing to lend a helping hand and all-around extraordinary individual.
(I probably should mention that he also happens to be my father-in-law. Minor detail.)