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May 27, 2007

Out of the Box

by Tina Grazier

You just gotta love Jack…well, we all love our Jack too but no, I’m talking about Jack of Jack in the Box fame…the one with a head fashioned after the lowly but noble ping pong ball. Jack is a fairly funny guy and so naturally has taken his talents to the screen. But the devilishly funny TV advertising campaign apparently isn’t thought very amusing by rivals Carl’s Jr and Hardee’s…they’re taking him to court.

AP--The parent company of the Carl's Jr. and Hardee's fast food chains sued rival Jack In The Box Inc. on Friday to stop TV ads that it says suggest Carl's Jr. and Hardee's use cow anus to make Angus beef hamburgers. ** CKE Restaurants Inc. sued Jack In The Box in U.S. District Court on Friday over an ad in which executives laugh hysterically at the word "Angus" and another where the chain's pingpong ball-headed mascot, Jack, is asked to point to a diagram of a cow and show where Angus meat comes from. ** "I'd rather not," the pointy-nosed Jack replies. ** The employee asking the question traces a circle in the air with his pen while pronouncing the word Angus.

Some folks just have no sense of humor…and Jack, he must be doing quite well. As he fights this good fight let’s hope he prevails so he can get back in that box where he belongs.

Posted by Post Scripts at May 27, 2007 01:27 PM

Comments

Carl's Jr has lost my business over this BS. I have no desire to give my money to people who think I am so stupid as to believe that Angus beef comes from cows anus. Jack's commercials rock, they are about the only commercials I don't mute. I know we shouldn't get worked up over "little stuff" but sometimes you just can't help it.

Posted by: Toby Stahler at May 27, 2007 10:31 PM

I know we shouldn't get worked up over "little stuff" but sometimes you just can't help it.

Toby your right about this...these things get to all of us.

Don't punish the local stores, this is corporate nonesense and the local guy is most likely a privately operated franchise.

Posted by: Tina at May 28, 2007 12:42 AM

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