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April 09, 2008
"Reconquista" – An Absolut Error
Posted by Tina
The Swedish Absolut Spirits Company had a fabulous marketing idea. Appeal to those Mexicans who dream of reclaiming areas of the American Southwest that some Mexicans believe were “stolen.” The ad features a map of the territory from the 1830’s prior to the Mexican-American war. Favio Ucedo, of the U.S.agency Grupo Gallegos, attempted to explain the decision to run this ad:
"Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It's very relevant and the Mexicans will love the idea."
He’s probably right but Americans will have a “freedom fries” moment instead and swear off the offensive Vodka absolutely!
As reported in Investors Business Daily this is one of many subtle attacks aimed at America’s borders:
In 2005, a Los Angeles billboard advertising a Spanish-language newscast showed the Angel of Independence, a well-known monument in Mexico City, in the center of the L.A. skyline, with "CA" crossed out after "Los Angeles" and the word "Mexico" in bold red letters put in its place. ** The activists working for this cause actually see themselves as "America's Palestinians" and view the Southwest as their Palestine and Los Angeles as their lost Jerusalem. ** An editorial in the newspaper La Voz de Aztlan in Los Angeles stated: "There are great similarities between the political and economic condition of the Palestinians in occupied Palestine and that of La Raza in the southwest United States."
If you care about our borders and you buy "Absolut" consider buying another brand. Read the article, “An Absolut Outrage” to discover more about the groups this Swedish company believies are so “relevant”:
A key player in the "Reconquista" movement is the National Council of La Raza. Its motto: "For the Race, everything. For those outside the Race, nothing." ** A secondary group in the "Reconquista" movement is an Hispanic student activist group known as MEChA, for Movimento Estudiantil Chicano de Aztlan (Chicano Student Movement of Aztlan). It has spent the last three decades indoctrinating Latino students on American campuses, claiming that the American Southwest was stolen and should be returned to its rightful owners, the people of Mexico, under the name "Nation of Aztlan."
Posted by Post Scripts at April 9, 2008 09:55 AM