When running an errand on my bike downtown yesterday, I noticed that the space under construction at 325 Broadway had a business sign above the door: Wanderful.
Today, I remembered to Google it and this is what I read on its “about” page: “[…] Wanderful Media helps retailers bring consumers into local stores and gives consumers the most convenient way to discover local merchandise.”
Some of the biggest companies in American newspaper media (including MediaNews Group, parent company of the Enterprise-Record) are among the financial backers. Interesting.
What I was also unaware of until now is that Wanderful was already in Chico out at the airport, but they plan to relocate downtown soon. In doing so they will keep company with some of our other local tech outfits including Auctiva and EXL Landa (formerly Landacorp) just a few blocks away. Wanderful was referenced briefly in an article from 15 February in the E-R.
Should we be calling Chico the “Silicon Orchard” now?
The Chico location is Wanderful’s development and operations center, and I’m delighted to say that the headquarters is in my hometown of Los Gatos in the Santa Clara Valley. (I never call it Silicon Valley. Santa Clara Valley sounds so much better.) In case you don’t know, a very well-known company also calls Los Gatos home: Netflix.
A warm “walcome” to Wanderful!