When local businesses are surveyed as to what the impediments are to growth, the lack of commercial air service is always among the top factors. Every few years there is a brief upsurge of interest followed by a few more years of slumber.
But in the nearly 15 years that I have lived in Chico, little has resulted from these scattered efforts. And where once there were six flights daily between Chico and San Francisco there now are three.
In the blog series which will follow, I’m going to sketch out what I see as a long-term, comprehensive strategy with a broader focus than simply trying to secure a flight to a destination other than San Francisco. In baseball terms, service to a new city would be a home run, but I think we first need to hit some singles and doubles
I summarize the strategy as “Preserve, Promote, and Expand”
Before I get into each of these three elements, I’ll cover some history, the reliability of the current service, the pricing (fares) out of Chico, and offer a glance at the service available at other nearby small airports.
Fasten your seat belt, think about the drink you’d like to order from the flight attendant, and enjoy your flight: the “Air Service in Chico” series takes off tomorrow.
Air Service in Chico – navigational links
Next post: History