Although I’m not the target audience to watch “Twilight,” I have to say the
Saturday release for the DVD is a stroke of brilliance.
If you need a refresher about what the movie is about, it’s a tale of “forbidden love between a vampire and a mortal.”
Most DVDs come out on Tuesday, but there’s nothing as far as I know to prevent a Saturday release. It’s like movies at the theater — most come out on Friday, but they can come out on other days as needed.
In the case of “Twilight,” it’s a great idea. The target audience for the film seems to be teenage girls. I can imagine the DVD fitting in well with many weekend activities, including get-togethers. A quick search shows several DVD parties are being set up (including in York, Pa..)
I like these group experiences although they can be easily mocked by outsiders. They are some of the things that make the cult movie experience worthwhile for the participants.
