It is ironic that a letter to the editor about media literacy would contain a wild, unsubstantiated claim about the media. Both the Enterprise-Record and the Chico News & Review ran a letter from Richard Sterling Ogden promoting a community radio program focusing on media literacy. Unfortunately, both copies of the letter ran the claim that “Six corporations own over 90 percent of media…” This claim has been floating around for years and, as far as I can tell, it’s a bit of easily repeated hokum that doesn’t have a scintilla of proof.
It’s frustrating when these unfounded and demonstrably false claims are repeated without any verification because it can diminish otherwise valid concerns about media consolidation. Because I loathe to see inaccurate, feel-good noise drowning out valid, useful information on the Internet, I often respond whenever I see this unproven claim repeated and taken as gospel (Here’s an example from Business Insider). What follows is generally what I post.
The simplicity of the statement “six corporations own over 90 percent of media” is its undoing because “media” could mean everything, including print, radio, broadcasting, recorded music, cinema, pay-TV, online media, etc., in every country across the world. Six corporations may have their fingers in many of those categories, but not all, and not in all countries.
Even if you generously narrow the definition of “media” to just the United States, one can quickly deduce that there’s no apparent merit to the claim.
For example, of the 1,774 full-power TV stations in the United States, about 20 percent of them are public television stations. Public television stations are licensed by various schools, colleges, non-profit entities — not, as far as I can tell, the nefarious six corporations.
The remaining 80 percent is less than 90, even if the rest of them were owned by these corporations (which they’re not). Yes, most TV stations air programming from broadcasters like Disney-owned ABC, CBS Corp. or Comcast-owned NBC, but the actual stations are owned by different companies. There are only about 79 stations owned and operated by the sinister six – that’s just 4.5 percent of the total number of stations. Again, 4.5 percent is not 90 percent.
The linked table itself acknowledges that the six companies control 70 percent of cable networks. I don’t have the time to verify that claim, but it’s not necessary because 70 percent isn’t 90 percent.
I could do the same thing for radio stations, newspapers and news websites. When you add them all up, I don’t think you’re going to get to 90 percent.
Ultimately, people who decry the potential for mass manipulation shouldn’t engage in it themselves.