Tag Archives: flat screen TV

Post-Christmas Do-It-Yourself Project Stymies Consumer Laggard

(Central Valley Business Times, December 2015) Laggards, in marketing lingo, are consumers that ride the tail end of the Diffusion Curve.  Whether it’s computers, TV sets or toasters, I am not an early adopter.  I lag.  Every Christmas season (which … Continue reading

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Family Hangs Out Hanging a TV

The four of us stood in the aisle staring at the TV screens.  Customers muttered as they walked past.  The sales agent pitched.  The choices were Panasonic, Sony, or Samsung. “For sports you may like the Sony, but for movies … Continue reading

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